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Brighter Futures is backing calls for government ministers to put ‘homes at the heart’ of recovery

Homes at the Heart is aiming to increase support for supported housing and show government ministers the chance to see how housing associations are helping people to change their lives.

Brighter Futures, a leading provider of social housing in Staffordshire and the West Midlands, is backing the campaign, which calls for a once-in-a-generation investment in social housing to help the country recover from COVID-19.

The campaign is running from Monday 24 August for a week – the same week that Starts at Home normally takes place across the country.

This aim is to help rebuild the economy, create jobs, and provide safe and secure homes for those most in need.

Homes at the Heart is organised by the National Housing Federation, the Chartered Institute of Housing, the homelessness charity Crisis, the National Federation of ALMOs, and the Association of Retained Council Housing. It is also backed by over 50 supporters, ranging from Carers UK to Natwest.

Helena Evans, Chief Executive of Brighter Futures, said:

“I was delighted to see so many organisations, like ourselves, coming together and looking for ways to improve the lives of customers. It is important for people and to see the huge amount of work that is done to support both them and the wider community.

“Investing in social housing, like the services we provide, will be an important way of helping the country recover from the coronavirus crisis. It will help thousands of people – not just in both Staffordshire and the West Midlands, but across the country.

This includes the key workers who have kept the country going, as well as people who are at risk of homelessness. At the same time, it would also help to boost our economy, supporting businesses, and creating jobs for local people.

Brighter Futures is supporting a leading provider of homelessness services, such as the Rough Sleeper team in Stoke-on-Trent and Newcastle-under-Lyme, and Housing First. 

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