Brighter Futures
WHO WE ARE

WHO WE ARE

Established in Stoke-on-Trent in 1974, we have extensive experience in providing accommodation-based support for individuals with complex needs, specialising in homelessness, vulnerable women, and learning disabilities.

OUR MISSION

Our mission is to help people live well, thrive, and connect within their communities.

 

We achieve our mission by offering a flexible housing pathway that starts with proactive community outreach. This feeds into a variety of homeless move-on accommodation, which in turn supports customers on to supported tenancies.

 

Our goal is to help our customers progress through this pathway until they are ready and able to move into long-term tenancies. We provide holistic, person-centred support, where our specialist teams build relationships and trust to encourage vulnerable adults to begin their journey towards a more stable and fulfilling life.

 

We then equip customers with tenancy-related skills through tiered transitional accommodation, ultimately leading to sustainable tenancies where customers can have a place to call their own.

 

We are advocates for healthy life choices and work with the most vulnerable in society to provide them with a home, a fresh start, and the hope of an independent future.

housing services

OUR VISION

Our Vision is providing affordable homes, building supporting communities and inspiring hope.

 

We want everyone to have a place to call home, where they can live safely and be supported to promote their health, and wellbeing, and fulfil their potential.

 

We recognise that all three areas are inextricably linked and necessary to enable and empower people to have a brighter future.

OUR VALUES

We know that our values define who we are and the behaviours we deem important. These positive behaviours are critical in sustaining thriving relationships with our customers, partners, and colleagues. We are committed to placing these values at the centre of our vision for the future. Before we define what we will deliver to achieve our purpose and vision, we will first commit to how we will do it.

 

Our new values, which were shaped by our colleagues, are the key expression of the culture we wish to embrace and maintain. They are intentional statements designed to provide clarity about our intent and to show our commitment to how we want to behave and what you can expect from us.

 

We are committed to investing in our colleagues with the right training, development, and support to attract and retain high-quality individuals. However, we know that the right culture is critical to creating a working environment where everyone can flourish and achieve.

OUR STORY

Our story started in 1973 with a group of volunteers, a night shelter and plenty of goodwill.

1970s

A group of volunteers set up a Night Shelter on Charles Street, Hanley. Following it’s success, Potteries Housing Association was officially registered as a provider in 1974.

1980s

The organisation moved to the Granville Hotel on Sampson Street, becoming the only homeless hostel in North Staffordshire, serving about 400 people annually.

1990s

With more people turning to the Granville for support, staff carried out a one-night 'rough sleeper count' that highlighted a real need in the city. This led to securing funding to set up the Rough Sleepers Team which still operates today. We also launched the Community Support Team to help people move towards independent living.

2000s

Recognising the wider need for support in the city, PHA launched several key initiatives: the Women’s Project (now Orchid Women’s Services) to support vulnerable women, a housing project for individuals with learning disabilities, and mental health services for the care board, which ran for 20 years. PHA was seen as more than a Housing Association, and so Brighter Futures was born!

2010s

We secured funding to expand our services for vulnerable adults, including the acquisition of Furlong Court, a 26-bed development in Burslem, VOICES (until 2021) and Housing First (until 2022). We also 11 bungalows in Bloxwich (now known as Walsall Almshouses Trust), and we said goodbye to CEO Gill Brown, who had grown the organisation from a small team to 200 employees over 27 years.

2020s

We expanded our services with the launch of our housing pathway, which included Hillcrest, Orchid House, and an Assertive Caseworker Team. In partnership with Stoke-on-Trent City Council, we developed Hanley Connect, a multi-purpose homeless hub, and reintroduced separate Night Shelters for men and women. We also moved into our new office at Three Counties House.

The Team

Maxine Bradbourn

CEO

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Richard Lethbridge

Interim Director of Corporate Services and Finance

Daniel Baker

Director of Operations

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Simon Wilson

Chair

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Mark Pearson

Vice Chair

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Mike Jolly

Chair of Audit and Risk Committee and Honorary Treasurer

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Ben Widdowson

Chair of Nominations and Remuneration Committee

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Halisha Kaur

Board Member

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Jeff Moore

Board Member

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Carl Bridge

Board Member

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Andrew Bell

Board Member

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Mofe Binitie

Board Member

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APPLY FOR
HOUSING

Contact us or for more information on how to apply for housing please click on link below.

Brighter Futures
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