Stoke-on-Trent marks 100 years of social housing with powerful commemorative film

Stoke-on-Trent has today launched a new film to mark 100 years since the establishment of social housing in the city.

The film forms part of the city’s Centenary celebrations and reflects on the story of social housing over the last century while looking to the future as Stoke-on-Trent enters its next 100 years.

The project – filmed by Reels in Motion and created in partnership with Brighter Futures, EPIC Housing, Honeycomb Group and Stoke-on-Trent City Council –  launched today at a special event at The Potteries Museum & Art Gallery.

Tracey Johnson, CEO of EPIC Housing, said:

‘This collaboration between our four organisations is a powerful reminder of what can be achieved when we work together with a shared purpose. The video marking 100 years of social housing is not just a celebration of the past, but a testament to the resilience, innovation, and community spirit that have shaped generations. By joining forces, we honour the legacy of social housing while inspiring future progress in creating homes that truly transform lives.’

The Lord Mayor of Stoke-on-Trent, Councillor Steve Watkins, said:

‘Over the past 100 years, our city has grown into a vibrant community with social housing at its core. This video celebrates that journey and captures the heart of our city, its people, its culture and its homes. It’s a chance to recognise the difference that safe, secure and affordable homes make to people’s lives and to look ahead to how we continue this work as we enter our next century.’

The film blends archive footage, personal stories from residents and conversations about the future to offer a moving tribute to the progress and resilience of the city. It charts how social housing began, why it was created and how it continues to change lives across Stoke-on-Trent – offering a moving tribute to the progress and resilience of the city.

Matt Hubbard, Director at Reels in Motion, said:

‘It’s truly an honour to have been involved in the making of this film. Being awarded the opportunity to tell the story of a city we’re so proud to work in is something we never take for granted. We knew it was important to capture the heart and soul of social housing and what it means to the people who live here, and this film encapsulates exactly that.’

Councillor Chris Robinson, cabinet member for housing, planning, improvement and governance at Stoke-on-Trent City Council, said:

‘Social Housing provides a stable and affordable home for people who cannot rent or buy on the open market. This film really captures the story of our city through its social housing over the last 100 years, from the moment we became a city in 1925 through to today and our plans for the future. Schemes are already underway that will see homes retained for social rent.’

The film can be viewed online at: 100 Years of Social Housing